Hi, I'm Lexi, the founder of Lucid Auto Company.

My Skyline has been my ongoing project and my favorite escape - a hands-on way to learn, tweak, and stay connected to the heartbeat of JDM culture.
Every late-night drive, every part I’ve sourced, has been part of building not just a car, but the dream that first hooked me on this scene.

Being a woman in the car scene, I noticed the clothing never really spoke to me. Most “car merch” was boxy, generic, always leaning into loud screen printed designs, or clearly made with men in mind. I wanted something that actually fit, felt good, and still reflected the culture I love with a girly spin.

Lucid Auto Company grew from that frustration. I started designing pieces I would wear myself: clean embroidered lines, premium fabrics, subtle nods to car culture - made for the garage, the meet, and everything in between.
And while Lucid began with my search for women’s options, every collection is created for both women and men, so anyone chasing their own dream build has gear that feels right.

The name Lucid comes from the idea of clarity and vision - your dream car, your dream build, the late-night plans that keep you motivated. Wearing Lucid is a reminder that what starts as a dream can take shape, one turn of a wrench at a time.

Every detail is intentional - from the hand-stitched embroidery to the heavyweight fabric that holds its shape. You’re not just buying clothes - you’re backing an Australian brand built by enthusiasts, for enthusiasts. No fast fashion. No shortcuts. Just gear that lasts.

Lucid is about proving that car culture has space for everyone, and that style doesn’t have to take a back seat to authenticity. Whether you are a seasoned JDM junkie, chasing your dream build, or like to redline the hell out of whatever you can find - welcome to the crew.